Communication

Communication

A specialised consulting agency works alongside us to define marketing and communication strategies

This will help develop Gioje's reputation in the goldsmith sector at a national and international level, positioning our unique visual identity so it stands out. This will also lead to an increase in visitors, whom we will target with special invitations and promotional formats. The website will be updated constantly with the latest trade show developments and the main news items regarding fashion, trends and collections, as well as the latest economic and financial information relating to the goldsmith sector.
Communication activities:

  • Registration of all visitors to the fair
  • Sharing visitor contacts with all exhibitors
  • Promotional activities and invitations to increase the number of visitors
  • Company profile of every exhibitor on the Gioje website
  • Advertising campaign in publications that specialise in the goldsmith sector
  • Posters and billboards in Vicenza and Arezzo
  • Direct marketing campaign sent out to a mailing list of 30,000 professionals from the goldsmith sector including buyers, companies, distributors and retailers
  • Personalised direct email marketing invite to a list of Italian and foreign names for every event
  • Newsletter with news and updates, sent out periodically throughout the year
  • PR services, press office and media relations
  • Coverage on social media with updates and news
© Gioje | Via dell'Oreficeria, 45 Vicenza - Italy | P.IVA IT03833280245 |    |   +39 0444 348134